The role of political diplomacy has been transformed to economic diplomacy. Diplomacy has shifted from mere political relations and foreign aid to trade, tourism, investment, joint ventures and employment generation. 

The Embassy of Tanzania has over the past 5 years been seeing an increasing strategic alliances and cooperation between its countries of accreditation, companies and individuals which are based on economic interest rather than political gain.

The Embassy role has therefore shifted from only maintaining political relations to promoting business and investment between Tanzania and the Nordic countries and Baltic States.

This page briefly shows events, activities, meetings and visits which implement Economic Diplomacy. 

  "The Fifth Phase Government will put great emphasis in the construction of industries. I acknowledge the fact that the private sector is the major driver of building an industry-based economy. If we were truly to develop a sustainable economy, there is no other way but industrialization".. John Pombe Magufuli, November 2015. 

Ambassador Slaa held a business meeting at the TANZANIA HOUSE with some members of the Business delegation that visited Tanzania recently. The meeting which was chaired by Ms. Åsa Jarskog Chairperson of the Swedish- Southern African Chamber of Commerce (SSACC) was a follow up session on the outcome of the visit and to chart out strategies for continued  cooperation. 
The Swedish business delegation traveled to Tanzania to meet and network with their counterparts and business institutions in Tanzania from 8 -12 October 2018.


Ambassador Dr. Willibrod Slaa was the Guest of Honour at the Loungery/Global Bar in Stockholm on 21st November 2018. The Global Bar is a forum where people working with international issues meet to debate current events, exchange ideas and network.

Ambassador Willibrod Slaa attended the Nordic-African Business Summit 2018  organised by the The Norwegian-African Business Association (NABA) on 8th November 2018.

The Nordic-African Business Summit is the Nordic region’s leading business conference focusing exclusively on African markets. This year's theme is: ”The Blue Opportunity”. Nordic companies are well positioned to take part in Africa’s sustainable blue opportunity, especially in the maritime and energy sector. About 90 % of Africa’s imports and exports are conducted by sea.

The Blue Opportunities for Tanzania were presented and discussed during the breakfast meetings. 
 Ambassador Slaa at the Breakfast Meeting where a presentation of The Blue opportunities in Tanzania and other African Countries was made.
 Plenary Session - High Level Outlook on Africa’s Blue Opportunity

 The summit culminated with business consultations/speed meetings with Ambassador Slaa and Experts on Tanzania's blue economy.




The Swedish- Southern African Chamber of Commerce (SSACC) in cooperation with the Embassy of the United Republic of Tanzania in Sweden arranged a one week (08 -12 October 2018) business trip to Dar es Salaam, Tanzania. 

The Swedish business delegation travelled to Tanzania to meet and network with their counterparts and business institutions to discuss business and investment opportunities in Tanzania. 

Ambassador Slaa welcoming the Swedish Business Delegation to Tanzania during the Interactive Seminar with key government officials and business representatives in Dar es Salaam, Tanzania.
Ms. Åsa Jarskog Chairperson of the Swedish- Southern African Chamber of Commerce (SSACC) introducing the Swedish Business Delegation during the Interactive Seminar in Dar es Salaam, Tanzania.
Seminar Participants 



Ambassador Willibrod Peter Slaa accompanied by Minister Counselor Matiku Kimenya, visited the Liquified Natural Gas (LNG) Plant in Hammerfest, Norway. The plant is owned by Equinor (formerly Statoil). The visit is a follow up of a possible LNG project in Tanzania after Equinor’s high impact discovery of Natural Gas in Block 2, Lindi, Tanzania. The visit to the plant was followed by Ambassador Slaa’s business meeting with Ms. Margarita Caeiro, Project Control Manager and Dr. Mette, Senior Vice President and Country Director.



The plant in Tanzania is expected to be twice as big as that of Hammerfest. Gas discovery and LNG plant development in Tanzania is expected to offer significant long-term economic benefits to Tanzanians.


Tanzania Foreign Minister Hon. Dr. Augustine Mahiga and Ambassador of Tanzania to Norway, H.E Dr Willibrod Slaa held political and diplomatic consultations during their 3 day visit to Norway. 


Members of the Norwegian African Business Association (NABA) focusing on Tanzania, held a business meeting with the Tanzanian Delegation led by Minister Mahiga. NABA is planning a Business Delegation to Tanzania in November 2018. 




Tanzania Minister of Foreign Affairs and East African Cooperation, Hon. Augustine Mahiga and Ambassador Dr. Willibrod Slaa at a meeting with Equinor (STATOIL) staff in Norway, 20th June 2018.


On the 12th June 2018, The Swedish East African Chamber of Commerce (SWEACC) organised a breakfast meeting where Ambassador Dr. Willibrod Slaa made a presentation of the current business and investment opportunities in Tanzania. The presentation is available here.

SWEACC Breakfast Meeting 

In attendance along with about 35 members of SWEACC were H.E Christine Nkulikiyinka, Ambassadors of Rwanda, H.E Dr Joe Sang Ambassador of Kenya and H.E Bengt Carlsson,  Ambassador, Swedish Ministry of Foreign Affairs.


He candidly impressed the participants on how The Government under President John Pombe Magufuli has continued to make important reforms in order to make it easier to invest and establish business in Tanzania, to fight corruption, misappropriation of public resources and natural resources. He reported on how this dedication and hard work are now beginning to show signs of success.

The presentation and discussions with members of SWEACC was well received and appreciated. For more information on SWEACC activities please visit


On the 9th of June, The Tanzania Minister for Foreign Affairs and East African Cooperation, Hon. Dr. Augustine Mahiga made a private visit to Stockholm, Sweden. During the course of his tour, the Hon Minister graced a Conference on Discovering the Potential and Business Opportunities in Tanzania. The conference was organized by the newly registered Tanzania Diaspora Council Global (TDC Global), in collaboration with Tanzanian Embassy in Sweden.



Investors and Tanzanian Diasporas had an opportunity for a brief meeting with Hon. Minister before and after the conference. The Minister informed participants of various reforms being made by the current Government under our President John Pombe Magufuli in order to assure investors of the conducive environment in doing business in Tanzania. He defended the current changes in Tanzania in tax payments and revocation of bad contracts in order to gain control our resources.


Participants listened to a presentation of current business and investment opportunities in Tanzania. This presentation was done by the Executive Director of the Tanzania Investment Centre Mr. Geoffrey Mwambe.  A presentation of on Country Image and Major Development Projects Achieved or in progress in Tanzania was made by the Director of TBC Dr. Rioba. 


The Diaspora Community had an opportunity to make presentations about their investments in Tanzania, Scientific inventions and project proposals in areas of their specific fields of interest. The conference  was briefed on various policy Issues regarding the Diaspora Community by Ambassador Anisa Mbega, Director of Diaspora Department in the Ministry of Foreign Affairs and East African Cooperation. 


The Conference was well attended, ably moderated by Ambassador Slaa and aired live by Tanzania Broadcasting Corporation. 


At the invitation of Mr. Hans Holmström, Managing Director of Siemens Industrial Turbomachinery AB, Finspong, Sweden the H.E Dr. Willibrod Slaa visited and held a business meeting on 23rd May 2018. In attendance to the meeting were;

1. Mr. Hans Holmström, Managing Director of Siemens

2. Mr. Samuel Fällman, Vice President and Head of Sales, Europe, Siemen

3. Åsa Gunnarsson, Senior Advisor, Siemens Financial Services

4. Marc Hasenclever, Senior Sales Manager Industry/Energy, Jos-Hansen of German

5. Stefan Gahns (Senior Sales Manager), 

6.     Lekamere Kiwara (Global Sales Facilitator) and 

7. Hans-Olof Rauman, Senior Adviser, Strategic Projects, Business Sweden


Ambassador Slaa and his Hosts at Siemen. In the front row, flanked by Mr. Hans Holmström, Managing Director of Siemens and Mr. Lekamere Kiwara, a Tanzanian Diaspora who works for Siemen, Sweden as Global Sales Facilitator.

Siemens Industrial Turbomachinery AB has been doing business with Tanzania since 1996. Their previous business undertakings in Tanzania include the installation of 2 x SGT-600 Turbines at Songas Plant in Ubungo which has been in operation since 1996 and another one at TANESCO, Ubungo in 2012. Siemens has an office in Kiwa House in Dar es Salaam, Tanzania with 4 Employees.

Siemen in cooperation with Jos- Hansen, presented to the Ambassador, their wish to continue doing business by selling, installing and building capacity of running the gas turbines of 13 -50 MW fueled by domestic Natural Gas in order to reduce Tanzania's current energy sector challenges. 

Ambassador Slaa informed the hosts of the Tanzanian Government's aim of maintaining its business ties with them. He also informed them that Tanzania will continue to maintain its friendship and business cooperation with Sweden in meeting the energy needs of Tanzanians and in building the economy of Tanzania.
Last Updated ( Wednesday, 26 December 2018 )